Wells Fargo, You Are Doing it Wrong!

Here’s a story about poor corporate online marketing.

I have an account open with Wells Fargo Bank, a Fortune 50 company. If I ever interface with it, that’s exclusively online through their Wells Fargo Online banking service.

And I do love doing business with WF. They’re awesome most of the times, all painless and quick banking diligence. But when it comes to online marketing they look like idiots.

The past couple of months I’ve received two legitimate emails from WF inviting me to sign up with their Wells Fargo Online. All nice and fuzzy except the fact that I am already signed up and using the service!

While purging the database of customers who already use the service might be the logical thing to do, it’s not logical for WF.

Color me peaches but newsletters from banks are very sensitive matters.

They are fraud prone and phishing schemes are common. Sending me an obviously miss-aimed commercial email makes me hit that “report as spam” button and call WF online marketing team juniors.

Oh, and it gets more convoluted:

If you have questions, please do not respond to this message using the ‘Reply’ button. Wells Fargo Online® customers, Sign On to your secure banking session and click ‘Contact Us’.

See what they did here?

Wells Fargo, stop confusing your customers! I’m sure not the only one you miss-targeted with this newsletter. Are you sure you want people to either think you are lazy or your newsletters are phishing schemes?

Thought so!